About Us

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  • WRS (Western Research Services) the parent company of CMIR had been formed in 2004.
  • WRS has been partnering primarily with HUL since last 11 years for doing their field work.
  • WRS has also worked extensively in Social Research partnering closely with clients like – UNICEF, ADB, NEERMAN, RTI, World Bank, Magic Bus and more.
  • CMIR Research Services is a specialized division for all types of research & data collection
  • Experience of 100+ man years.
  • Professionally handled more than 1000 research & data collection projects for both domestic and international clients.
  • Versatile team which delivered to the satisfaction of the client.

OUR PHILOSOPHY

Correct – Check every data point collected
Complete – Complete data collection requirements handled
Cost effective – Competitive costs, every time
Current – On-time data and insights
Member of MRSI

Our 5 divisions: Social research, Consumer research, CATI Panel, CAWI Panel and Creative implementation all work together to create true insights.

It is the integrated offering of uncovering insights to consumer strategy to creative innovation that sets us apart.

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